Zippo’s Restaurant and Bar

Brand identity for Zippo’s Restaurant and Bar – Sydney’s premier restaurant, with award winning fine dining and breathtaking waterfront views of magnificent Kyle Bay. This includes logo, visual identity, menu and coasters.

Synonymous with the restaurant’s fine dining quality and atmosphere, the logo is inspired by a stained wine glass ring – the challenge, however, was to take the simplicity of this symbol to the next level. Using a traditional medium – black ink – takes the shape of an elegantly formed typographic O to give it a dynamic texture. Contrasting this bespoke illustration with clean, precise lines of typography delivers an elegantly modern and sophisticated logo endorsing the status of the premier restaurant.

Some may also identify this logo with water rings, so in further developing this idea, the logo is divided in half, evoking a tranquil water reflection – a metaphor reminiscent of the restaurant’s bay side location.

Sketches/Illustration